Genflex
Genflex is a leading manufacturer and supplier of commercial roofing and building-envelope solutions. Formerly Firestone Building Products, Elevate provides high-performance systems including single-ply membranes, insulation, metal roofing, and accessories designed for durability, energy efficiency, and long-term performance. Serving architects, engineers, contractors, and building owners, Elevate is known for innovation, reliability, and solutions that protect and enhance commercial buildings worldwide.
Products
Built for the jobsite and proven in the field, GenFlex products deliver dependable performance without compromise. From membrane to insulation, every system is engineered to install smarter, perform longer, and stand up to real-world demands.
EPDM
GenFlex EPDM is a high-performance single-ply roofing membrane engineered to resist tears, punctures, impacts, UV exposure, ozone, and everyday roof traffic while maintaining long-term flexibility and elasticity. With over 40 years of proven system performance, ASTM D4637 compliance, and warranty options up to 20 years, GenFlex EPDM delivers durable, reliable protection across a wide range of commercial roofing applications.
TPO
GenFlex TPO is an energy-efficient single-ply roofing membrane designed to reflect heat, reduce rooftop temperatures by up to 50–60℉ in peak conditions, and help lower cooling costs while supporting LEED® and EPA requirements. Durable, flexible, low-maintenance, and cost-effective, GenFlex TPO resists punctures, chemicals, and weathering while accommodating building movement for long-term performance.
Asphalt
GenFlex asphalt roofing systems are built for real-world jobsite demands, offering rugged, multi-layer protection through both SBS and APP modified bitumen options to handle harsh climates, tight schedules, and long-term performance. From cold-weather flexibility with SBS to fast, heat-resistant installation with APP, GenFlex asphalt delivers proven durability, installation versatility, and dependable protection that’s built to last.
Polyiso
GenFlex Polyiso insulation delivers one of the most efficient and cost-effective thermal solutions in commercial roofing, combining high R-value performance, impact resistance, fire resistance, and easy installation across a full range of board options. GenFlex’s next-generation polyiso exceeds industry thermal performance standards by up to 17% at lower temperatures, meeting ASTM C1289 requirements and ensuring maximum energy efficiency in all climates.
Downloads and Resources
Product literature, technical documents, and support files